The Department of Tourism (DOT) has moved forward from its 11- year mantra, “It’s more Fun in the Philippines”. Although the said campaign has already found success in various platforms, the current DOT administration led by Secretary Christina Frasco wanted to reintroduce the Philippines to the world. “Love the Philippines”, Frasco says, “goes to the very heart of the Filipino”.
More than Just Fun
Love the Philippines pursues to hold the total Filipino identity at large — its wonderful communities, its bounitful assets, its storied history and its diverse culture.
President Ferdinand Marcos Jr. affirms his support to the newest campaign slogan of the DOT and encourages each Filipino to become tourism ambassadors and “influencers” themselves.