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Weddings in Batangas are known for being grand, beautiful, and deeply rooted in tradition. And as the calendar flips to June—a month famously linked to weddings and the tradition of the “June bride”—ceremony bookings, receptions, and spending tend to surge.
But ask any couple who has tied the knot here, and they’ll likely tell you the same thing: it doesn’t come cheap. From cultural expectations to modern trends, and even the financial role of godparents, there are many reasons why getting married in Batangas can cost a small fortune.
In Batangueño culture, weddings are rarely small or quiet. These are major community events, where entire families, barangays, and social circles are invited to witness and celebrate. The guest list often stretches into the hundreds, which naturally increases the budget for catering, seating, giveaways, and logistics. Weddings here are more than just a personal union—they’re public declarations, celebrated with generosity and pride.
One unique factor that significantly influences both the cost and the funding of Batangueño weddings is the traditional role of godparents. In the Philippines, ninongs and ninangs are more than ceremonial witnesses—they’re seen as generous supporters. In Batangas, it’s not unusual for godparents to give ₱5,000 to ₱20,000 in cash each. Some go even further by covering major wedding elements, such as the bride’s gown, the cake, or even the honeymoon. Because of this, couples sometimes select godparents based on their ability to contribute financially, which, while practical, reflects how deeply economic considerations are intertwined with tradition.
Aside from tradition, modern wedding trends have also raised the bar. Social media has influenced couples to aim for “Instagrammable” setups, complete with drone shots, themed styling, LED backdrops, and curated venues. Destination-style weddings in places like Nasugbu, Calatagan, and San Juan offer full wedding packages—but with matching premium prices. On top of that, many preferred wedding suppliers—such as photographers, stylists, and coordinators—are based in Metro Manila, adding transportation and accommodation costs to the already growing list of expenses.
In fact, the desire to meet expectations has led some couples to take out loans just to fund their big day. Whether through personal loans or credit cards, some newlyweds begin married life in debt, choosing to pay off the celebration over months, even years. For many, it’s a price they’re willing to pay for a once-in-a-lifetime event.
Despite the rising costs, many Batangueño families still choose to go all out, seeing weddings as once-in-a-lifetime events worth every peso. At the same time, a growing number of couples are starting to shift toward more practical options: civil weddings, backyard receptions, and intimate gatherings that focus more on the meaning of the ceremony than the grandeur of the event.
In the end, a Batangas wedding is more than just a celebration. It’s a reflection of love, family honor, and shared tradition. It’s expensive, yes—but for many, it’s also priceless.
