Once again, the Philippine Marketing Association (PMA) Batangas Chapter spearheaded another fruitful seminar entitled, “Creative Marketing and Advertising: Boosting Your Sales and Customer Traffic”, held at the YPC Business Center, Lipa City.

The seminar’s resource speaker, Mr. Jojo Ajero (CEO, High Traffic Ads Inc. and Xsite Solutions Inc.) talked about retail marketing, retail and brand positioning, marketing mix elements, and other important points in marketing and advertising. Mr. Ajero also shared some points on internet marketing and the importance of a having a website in every business endeavor.

Mr. Ajero put emphasis on “building relationship with the community”. All these relevant information were relayed to the seminar’s participants composed of marketing officers of various business establishments and corporations here in Batangas.

Moreover, the event was also intended for PMA registration and induction of new members, one of which is WOWBatangas’ JR Cantos. The induction of new PMA members was headed by its president, Ms. Malou Malaluan. This event would not be possible without the efforts of PMA Batangas Chapter officers and its host, Ala Fiesta Restaurant.

The seminar was sponsored by Globe, St. Willliam Travel and Tours Services, MySkin, and Club Balai Isabel.

Technorati Tags: philippine marketing association batangas, pma batangas chapter, jojo ajero, marketing seminar in batangas, ala fiesta restaurant, ypc business center lipa city

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