Fortunately, we have our masisipag na OJTs from DLSL, they took down notes of the Imbestigador’s substantial speech.

He greeted the audience with his famous line, “Excuse me po”. Mike Enriquez graduated at De La Salle Greenhills, creating a close affinity to the La Sallian community present at the event.

GMA News’ main man shared that “what is news to you may not be news to others, especially journalists”. Oh how I wish I was actually there so I could strip off every piece of his message.

Here are the highlights of Mike Enriquez’s speech in the said Regional Marketing and PR Congress:

• He does ad lib most of the time.
• Your product is your best message. Make sure of your product before promoting.
• You compete 24/7.



• Know your media. And make media know you.
• Media can be your best friend and also your worst enemy.
• You may not need all media all the time. It’s the vital few as against the wasteful many.
• You have to build relationships with the media.
• Stories, especially exclusives are more appreciated than gifts.
• Be a news source instead of just being a source of press releases. (I admire his advocacy for authenticity)
• Communicate directly with specific persons in media organizations.
• Media is a business. Competition is tough, rough and at times downright ruthless. (Undeniably correct)
• His father taught him: ‘you must distinguish the difference between a gift and a bribe…’
• The best element for success in the media business: credibility.
• “If it bleeds, it leads -pag may aksidenteng nangyari at may namatay, mas umaaksyon.”

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Schedule
7:30 – 8:30 am Registration

8:30 – 8:45 am Doxology & National Anthem

8:45 – 9:00 am Welcome Remarks

Br. Joaquin Martinez FSC, D.Min. DLSL President

9:00 – 9:15 am Keynote Address
Mark Ventosa
Managing Director – Studio 23 Inc., Creative Programs Inc. and ABS-CBN Publishing Inc.

9:15 – 10:15 am Corporate Social Responsibility: Market Leadership & Good PR
Mr. Adolfo Aran III
Connect Philippines & National President of the Association of Marketing Educators

10:15 – 10:30 am Raffle / Intermission

10:30 – 11:30 am News as a Key to Market Edge
Mr. Mike Enriquez
GMA Network Inc.

11:30 – 11:45 am Raffle / Intermission

11:45 – 12:45 nn Lunch Break

12:45 – 1:00 pm Raffle / Intermission

1:00 – 2:00 pm Juicing the Pulp: The Secret in Market Leadership
Mr. Adie Peña
DLS – College of St. Benilde

2:00 – 2:15 pm Raffle / Intermission

2:15 – 3:15 pm Creating Waves in PR Strategies
Mr. Jones Campos
President / CEO of Jones PR/J.T. Campos Corporation

3:15-3:30 pm Raffle / Intermission

3:30 – 3:45 pm Congress wrap-up
Mr. Albert Gamatero
Congress Facilitator

3:45 – 4:00 pm
Distribution of Certificates
End of Congress

Live Streaming Video (January 29, 2011 at Sentrum, De La Salle Lipa)

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The candidates for the WOWBatangas Campus Crush represent our six partner schools – BSU Main Campus, BSU ARASOF, De La Salle Lipa, FAITH, Lipa City Colleges, and LPU – Batangas. To see the complete information of the contest, click the WOWBatangas Campus Crush guidelines and voting details. There will be one Male winner and one Female winner each month.

Here are the 12 candidates for the WOWBatangas Campus Crush for the Month of January. To view their respective profile, click the candidate’s photo.

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De La Salle Lipa will hold the First Regional Marketing & PR Congress on January 29, 2011, Saturday, from 8:00 am to 4:00 pm at De La Salle Lipa Sentrum. As of press time, the event has around 1,200 confirmed participants made up mostly of management and marketing major students. Other set of attendees are composed of AB Communication students, marketing practitioners, and various companies in and around Batangas.

Aside from the conference, there will also be a showcase of exhibitors for the whole-day event which will be located at the DLSL Sentrum lobby.

Below are the further details as written on the event’s microsite: http://www.dlsl.edu.ph/marketingcongress/

In celebration of the 100 years presence of the De La Salle Brothers in the Philippines , De La Salle Lipa will be holding its 1st Regional Marketing and Public Relations Congress on January 29, 2011, Saturday, at the DLSL Sentrum with the theme “Market Leadership Through Cutting Edge Advertising and PR.”

The whole-day congress aims to deepen the knowledge of our marketing & communication practitioners and future marketers and impart to them the latest marketing and PR trends. Topics to be discussed are “Creating Waves in PR Strategies” by Mr. Jones Campos, President of Jones PR / J.T. Campos Corporation; “Juicing the Pulp: The Secret in Market Leadership” by Mr. Adie Peña of DLS – College of St. Benilde; “News as a Key to Market Edge” by Mr. Mike Enriquez of GMA Network Inc.; and “Corporate Social Responsibility: Market Leadership and Good PR” by Mr. Adolfo Aran III of Iconnect Philippines and currently National President of AME.

Marketing, Business & Communication Students; Management & Communication Professors; Key Industry Players in the Marketing and PR fields; Brand Managers, and Sales Representatives will surely benefit in this event.

REGISTRATION

Registration fee per participant is Php 350.00 which covers conference kits and certification of participation. Freebies from congress’ sponsors and exhibitors also await the participants. The congress will start at 8:00 am and expected to end by 4:00 pm.

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We had the opportunity to tap some college students from various colleges and universities around the province. This was through our latest endeavor – the WOWBatangas Campus. Here’s what WOWBatangas Campus is all about:

WOWBatangas Campus was made to be the common hub of students from different colleges and universities all over Batangas. Here, they share the latest, the most important, and the most interesting topics from their respective campuses.

Campus.WOWBatangas.com is an interactive, current, vibrant, and most importantly, a substantial website for students who are looking for another venue to express their school spirit, aside from their institution’s official website.

Because this was made entirely for students, we have our team of WOWBatangas Campus Correspondents who are the most competent students to serve as channels between their respective schools and the entire student populace of Batangas.

We at WOWBatangas would like to introduce the newest members of the WOWBatangas family, our WOWBatangas Campus Correspondents from our five partner schools:

Leah Inciong, Shela Porto, and Louie Florentine Sanchez from Batangas State University – Main Campus;

Riyalyn Grace Magno from Batangas State University – ARASOF;

Jason Lachica and Jefferson Litan from De La Salle Lipa;

Raphael Balbaboco and Bernadeth Manalo from First Asia Institute of Technology and Humanities;

Juvy Hernandez and John Lerry Villalobos from Lipa City Colleges;

Felisse Marianne San Juan and Virome Dimasacat from Lyceum of the Philippines University – Batangas.

These are the 12 bright minds comprising the exclusive WOWBatangas Campus Correspondents. They will be your “online katambayan” on their official website campus.wowbatangas.com.

Let the world hear your voice. Share your works (articles, photos, videos) as you can be one of our WOWBatangas Campus Contributors.

Check out the WOWBatangas Campus Facebook Page and get the latest updates and discussions of Batangueño students.

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The event started with a program set at the BHV Gymnasium where the kids enjoyed the magic show and other performances from La Sallian talents. There were various booths of sponsors (including WOWBatangas) who provided the kids with treats for the event.

Then the kids started their trick or treat after the program. I supposed the kids had a great time. Who wouldn’t if you get free candies and loads of entertaining surprises?

DLSL Trick or Treat 2010 was made possible through the efforts of the Marketing Communications and Community Involvement Offices.

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Catch Nina, Sitti, Juris, Duncan, Richard Poon and Aiza perform live! Its a Thursaday night gig anyway and we’re certain that this won’t pose conflict with your Semi-final exams and office works.

For tickets, you may simply visit the ANFA Royale Hotel or call 99.1 Spirit FM at telephone number, (043) 723-3965.

Ticket prices are as follow: P2500, P2000, P1500, P750, P550, P400. This ASAP Sessionistas Live in Lipa Pre- Valentine Concert is presented by ASAP Live and Circle Events Productions and brought to us in part by ABS-CBN, Mang Inasal, Farmacia Chua Villanueva, Southern Tagalog Herald, SkyCable, Ala Eh Shirt, Anfa Royale Hotel, InnerEdge and 99.1 Spirit FM.

Technorati Tags: concert in Lipa, Lipa City events, Batangas, Sessionistas, ASAP Live, Spirit Fm 99.1, ABS-CBN, Circle events production, Farmacia Chua Villanueva, ALA EH shirt, WOWBatangas.com, WOWBatangas

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Romelyn tied up with Ivan Rhett Villacampa Macabeo of Bicol University in the CPA licensure exams with a score of 91.71 percent.

According to the PRC, a total of 2,888 out of 6,929 exam-takers passed the CPA board.

Meanwhile, the PRC announced that the registration for the issuance of Professional Identification Card and Certificate of Registration will start on Monday, October 26, but not later than November 13, 2009.

For those registrants, please bring the following:

1. Duly accomplished Oath Form or Panunumpa ng Propesyonal
2. Current Community Tax Certificate (cedula)
3. 2 pieces passport size picture (colored with white background and complete nametag)
4. 2 pieces 1″x1″ picture (colored with white background and complete nametag)
5. 2 sets of metered documentary stamps
6. 1 short brown envelope with name and profession.

Registrants will pay the initial registration fee of P600 and annual registration fee of P450 for 2009-2012. Successful examinees should personally register and sign in the roster of registered professionals.

The oathtaking ceremony of the successful examinees will be held on November 18, 2009, 1 p.m. at the plenary hall of the Philippine International Convention Center, Roxas Boulevard, Manila.

Registration for membership with the Philippine Institute of Certified Public Accountants Inc. will start on Monday, October 26, 2009.

Technorati Tags: CPA board exam results, list of topnotchers, average, De La salle Lipa, Romelyn, Lipa City, Oath taking Schedule, Ceremony, when, where, PRC, announcement, Certified public Accountant, Number 1, top 1, ranks, schools, top performing schools, October 2009 result, CPA licensure exam results, October, 2009, complete list of passers

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Furthermore, De La Salle Lipa is also collecting donations for typhoon Ondoy’s victims. Relief goods such as mineral water, canned goods, instant noodles, rice, old clothes, blankets, and medicines are very much needed. You can drop off your donations at the DLSL College Lobby and label these donations with your name.

Be part of this wonderful cause. Save lives, bring hope.

Technorati Tags: SM Operation Tulong Express, SM City Lipa, SM City Batangas, De La Salle Lipa, DLSL, relief goods, Typhoon Ondoy victims, where are SM Operation Tulong Express booths located, donation drive, donations for typhoon victims

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This move is to prepare colleges and universities to the possible harm of the aforesaid influenza virus. De la Salle Lipa, Lyceum of the Philippines Batangas University, University of Batangas and particularly Batangas State University (with foreign students) are among the colleges and universities with a large number of student population and being unprepared for the posible cases would certainly cause a fast and alarming spread of H1N1 not only in the province but in the country at large.

With this concern, it is advised that colleges here in the province must have their own thermo scanner located at the students and employees entrance. Assembly like Freshmen orientation must also be postponed and announcements regarding the prevention of the H1N1 virus must also be in posted on bulletins and offices.

For the students, teachers and school staff, always bring sanitizers and alcohol, observe proper hygiene, have a healthy diet always and take vitamins C, zinc and E.

Have a safe first day everybody!

Technorati Tags: H1n1, influenza Virus, CHED, Lyceum of the philippines batangas university, opening of classes, schedule, rescheduled, open, batangas state university, lipa city colleges, de la salle lipa, university of Batangas, FAITH, batangas, cases, St. Bridget college

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